During the period 17 - 19 April, the New Zealand Sign and Display Association hosted the Graphics '97 Expo at the NZ Expo Centre in Greenlane, Auckland which produced some interesting demographics. These are reproduced here for your information. You also have an option to see photographs of some of the exhibits.
Graphics '97 Visitor Demographics

1. Job Title/Function

Managing Director, Partner,
Principal, Co-Director
General Manager
Production Manager
Marketing/Sales Manager
Designer/Graphic Artist
Signwriter/Signmaker
Other

TOTAL

44.49%
    2.83%
    6.38%
    7.80%
16.96%
    6.82%
14.72%

100.00%

2. Viewing Interests

Art Supplies
CAD
Computer Graphics
Cutting & Routing
Design
Desktop Publishing
Draughting
Fastenings
Fixing Equipment & Services
Graphic Art
Illuminated Signage
Reproduction Services
Screen Printing
Sign Making Equipment
Other

37.35%
26.99%
71.65%
24.15%
59.87%
45.31%
13.20%
16.52%
16.47%
58.56%
28.24%
32.93%
28.90%
38.11%
6.16%

3. Authority

Authority to Purchase
Authority to Specify
Authority to Recommend
No Authority

TOTAL

63.69%
9.54%
17.61%
9.16%

100.00%

4. Company Size

1 to 10 Employees
11 to 25 Employees
26 to 50 Employees
Over 51 Employees

TOTAL

68.05%
11.18%
11.72%
9.05%

100.00%

5. Geographical Regions

Overseas
Northland
Auckland
Waikato
Bay of Plenty/Thames
Taupo/Turangi/Taumarunui
Rotorua
Hawkes Bay/Gisborne
Taranaki
Wanganui/Manawatu/Masterton/Feilding
Wellington
South Island

TOTAL

    0.65%
    1.53%
74.59%
    6.82%
    4.69%
    0.43%
    0.82%
    1.47%
    1.15%
    1.36%
    3.16%
    3.33%

100.00%

Plans are already underway for the 1999 event in Auckland. Prospective visitors or exhibitors are invited to contact the organiser at nzsda@clear.net.nz for further information or to be placed on the mailing list for promotional material.

Alternatively, write to:

Graphics '99
P O Box 35-001
Browns Bay
Auckland 10
New Zealand

Tel: +64 9 473 9109
Mob: 025 909 253

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