The New Zealand Sign and Display Awards
were created in 1997 to Acknowledge Excellence and are now entering
their thirteenth year of recognising excellence, The 2009 New
Zealand Sign and Display Awards are to be staged on Friday the
24th of April at the Opera House in Hastings, Hawkes Bay. As
always, this is very much your opportunity to be part of this
event and to celebrate excellence in the sign making industry. THE
NEW ZEALAND SIGN AND DISPLAY AWARDS MISSION STATEMENT
To encourage and promote high standards of design and execution
of all aspects of Sign Making and attain excellence in production.
WHY ENTER?
Have you ever thought about the business opportunities you
will open if your entry wins a category?
Consider these points….
The prestige of an award winning sign will
greatly assist your credibility with new clients!
Needless to say your existing clients will know who you are,
but will they look at your quotes and your work differently
when your company is a National award winner?
Just think about your relationship
with the customer whose “sign or graphic” wins.
All entries are submitted to both New Zealand and Australian
industry Magazines for publication and appear on this web
site.
How will your clients perceive you when they receive national
exposure in these magazines? Are you now entitled to
charge “just a little more” of a sign or graphic made by an
award winning company? YES of course you are!
Are you happy that your competitors collect awards and win
business? There's ample time to submit an entry.
A New Zealand Sign and Display Award equals unbeatable long
term marketing - unbeatable long term prestige.
Contact our previous winners to see what you are missing out
on.
It is really about the recognition of the diverse and broad
spectrum of fields of endeavour our skills operate within.
For many years we have had members using various technologies
from hand skills to the newest digital equipment that actually
don’t even make signs!
Many airbrush artists are not into signs, many digital graphics
companies don’t make signs and equally nowadays many traditional
sign crafts people have refined their skill set into amazingly
diverse applications.
The intent of this broad statement underlines the aim of the
New Zealand Sign and Display Awards to ensure representation
for all parties involved in the Sign and Graphic industry
in New Zealand.
CATEGORIES
There are sixteen award categories as itemised below. All
awards will be presented at the Awards function. All entries
must have been completed in the period 1st March 2008 to 28th
February 2009.
1. VEHICLES (Signwritten – Non printed)
Cars, vans, buses, boats, etc. Production must include either
vinyl or hand lettering and may include airbrushing, paint
techniques or minimal (no more than 10%) digitally printed
elements.
2. VEHICLES (Signwritten – Printed)
Cars, vans, buses, boats, etc. Finished work must be predominantly
digitally or screen printed and must include lettering/logos/symbols/etc.,
and may include minimal vinyl elements. To assist judging
your entry must include;
a) Name of the in-house designer/s.
b) Name of the design programme/s used for design.
3. EXHIBITION STANDS
This category is for displays of a temporary nature. These
may be in public or international shows, trade fairs or shopping
malls. Production may include illumination, dimensional signage,
the use of vinyl, digital imaging, hand lettering, air-brushing,
paint techniques, screen-printing, etc.
4. POINT-OF-SALE DISPLAYS
Sign or display elements used to promote the sale of products
or services, of two or more dimensions, using store windows/floors/ceilings/walls/counters
or free standing displays. Fabrication, for example, may include
plastic, foam, illumination, digital print, etc.
5. CONCEPTS OR THEMES
This category applies to rooms, shops, museums, galleries
or open air spaces which must include multiple elements designed
to enhance an overall concept or theme. May include entrances
and surroundings, signage, interior/exterior design, wall
and floor treatments, fittings and props, etc.
6. GLASSWORK
Lettering and/or graphics to add effect to the transparent
or translucent nature of glass. Production may include vinyl,
digital imaging, hand lettering, air-brushing, paint techniques,
gilding and screen printing.
7. ILLUMINATION – Other than Neon
This category may include signage illuminated by LEDs, fluorescent
tubes, spot lights etc and may comprise flexiface signs, general
light boxes, edgelit signs, etc., (entries must be accompanied
by both day and night photographs). Additionally structural
techniques, methodology and manufacturing elements will be
considered.
8. NEON BENDING & LIGHTING EFFECTS
This category covers applications of neon glass to illuminate
signage or create special lighting effects and may include
signage on walls, advertising signs, shop fronts, sky signs,
architectural applications etc., (entries must be accompanied
by both day and night photographs.)
9. ILLUSTRATIONS & MURALS
This category is restricted to hand-rendered or air-brushed
illustrations or murals on buildings, (interior and exterior),
hoardings or similar or any type of vehicles.
10. SIGNS
To include sign writing on signboards, walls, shop fronts,
banners, hoardings or similar. Production may include vinyl,
digital imaging, hand lettering, air-brushing, paint techniques
and screen-printing.
11. DIMENSIONAL SIGNS
To include a 3 or more dimensional sign or graphic that is
engraved, foundry cast, stamped, or hand-shaped and fabricated
in any material.
12. TRADITIONAL HANDCRAFTED AND LETTERED SIGNS
This category is restricted to hand crafted signs. Production
must include hand lettering and may comprise of chalk art,
watercolour, calligraphy, showcards, window splashes, hand
carving in any materials, and may include bead or sand blasting,
and gold or metal leaf.
13. OUTDOOR DIGITAL IMAGING DESIGN
This category is about design, originality and innovation.
Judging will be based on creative flair, readability and the
technical ability to build a programme. Can include backlit
digital signs and billboards but not vehicles. To assist judging,
your entry must include:
a) Name of the in-house designer/s.
b) Name of the design programme/s used for design.
14. SELF PROMOTION
Promotional work of any type that contributes to the creation
of a total brand. May include hoardings, banners, freestanding
signs, walls, vehicles, brochures, business cards, etc., that
are created for the purpose of self promotion with no budget
constraints or commercial value to a client.
15. ANY SIGN PRODUCED BUT DESIGNED FROM OUT OF HOUSE
This category is for all work designed by an advertising agency,
graphic designer, artist, etc., who is not a member of the
entrant's organisation.
16. WORK BY AN APPRENTICE
May include any of the above categories produced in-house
by the apprentice or the apprentices' own original design
work undertaken by others in-house. An apprentice can be of
any age but must be CTITO registered..
TERMS AND CONDITIONS OF ENTRY
It is of major importance that you state honestly how
much of the originality of the design and production for any
entry is your company’s work as the judges rely heavily
on your integrity in judging your entry.
All entries must be of work completed in the period 1st of
March 2008 and 28th of February 2009.
Entries from non-financial members of the New Zealand Sign
and Display Association Incorporated are encouraged but require
an entry fee of $50 for each entry submitted. A GST tax invoice
will be forwarded by return in acknowledgement of receipt.
All entries must outline the extent of originality in the
work submitted for judging (i.e. client supplied logos, clip
art, sketches, etc). If someone other than an employee of
the submitter has designed the work, it must be placed in
Category 15: Any Sign Produced But Designed From Out of House.
All categories must detail the title of the work entered,
the client, the category entered, and the name of the designer,
details of materials suppliers and the level of originality.
Entries must be presented in photographic form. Only glossy
photograph quality images of the work to be entered will be
accepted. A further three copies of each photograph are required
for promotional purposes after the event. Full requirements
are detailed with the mounting instructions that will be sent
to you with entry-mounting sheets. The size must not exceed
420mm x 297mm and be no thicker than 5mm when the mounted
entry is finished.
With the notable exception of Category 14: Self Promotion,
it is important that the identity of entrant cannot be determined
in the work being judged when viewing the front face of the
entry-mounting sheet. Therefore no promotional material, business
cards or graphics can appear with the mounted photographs
of work entered. It is likewise important that photography
does not include business signage or material in the background
of any images to be judged that would enable judges to identify
the entrant.
Identical entries may be submitted for judging in several
categories, e.g. signs and graphics on a vehicle could possibly
be entered in both Category 1: Vehicles and Category 9: Illustrations
and Murals. In this or similar instances a separate entry
is required for each Category entered. Please note that one
entry-mounting sheet with two entry forms attached for a separate
class is not acceptable.
Entries must be in the convenor’s hands by the close
of business on Friday the 6th of March 2009. No late entries
will be accepted.
It is imperative that the entrants’ must either attend
themselves or ensure representation by someone other than
one of the sponsors or suppliers representatives, on the Awards
presentation evening. Entrants who are not present and are
awarded an excellence medal will not be permitted to enter
the following years’ event.
A pre-judging category selection committee will check class
categories and adherence to the Terms and Conditions of Entry
and reclassify or disqualify if necessary. The judges’
decision is final and no correspondence will be entered in
to. All entries remain the property of the organisers.
JUDGING INFORMATION
A. Judge selection
The judges for the New Zealand Sign and Display Awards are
made up from our pool of independent judges. Each Judge is
selected based on their skills and knowledge in a particular
field within the sign and display industry.
B. Blind Judging
With the notable exception of the category for Self Promotion,
all judging is BLIND which means that the judges do not know
who each entry is from until the winner is announced at the
Awards ceremony.
This is achieved through the standardised presentation of
all information provided by the entrant. Other information
judges may request is provided by the Awards Convenor without
reference to the entrant and subject to that information having
been provided on the entry form.
C. Judging on Merit
Judges will have full rights to select appropriate entries
for each of the medal categories. They are under NO obligation
to award a GOLD, SILVER and BRONZE in each and every category.
The awards are based on merit and should the judges see fit
they may award more than one of the medals or none of the
medals in any category.
D. Final selection methods
All entries are pre-judged to ensure correct classification
and adherence to the Terms and Conditions of Entry. Non-qualifying
entries may be reclassified or disqualified.
E. Final Decision
The judges decision is final and no correspondence will
be entered in to. All entries remain the property of the organisers.
F. Judging Criteria
The criteria for Judging the New Zealand Sign and Display
Awards is outlined below. These guidelines are provided to
all judges prior to the start of judging.
When invited to judge a National Competition of any group,
one needs to look at what are the most important qualities
that make a winner.
You can be helped in this by referring to the panel at
the bottom left of each entry which should contain information
as to the customer brief, the materials or methods used
to create the imagery.
However, after saying that, it is equally vital in the
advertising area of signage, to recognize that there are
seven elements that apply to all categories, i.e. "Good
Design", "Readability", "Creativity",
"Originality", "Competency", "Innovativeness"
and "Commerciality".
The first thing that judges should look for is "eye
appeal", how well the entry has been presented, and
the subject matter.
"BASIC GOOD DESIGN" It goes without saying
that this is the keystone to all signage.
"READABILTY" It is useless to have excellent
impact but not to be able to read well, particularly on
a vehicle that is moving rapidly at some distance away.
"CREATIVITY" A must for the continuation
of attractive signage. Whatever the category, this element
is as important as any. People see with not only their eyes
but with their intellect, which will naturally respond to
stimulating visuals.
"ORIGINALITY" Something not seen before
will always appeal to our senses.
"COMPETENCY" This factor is obviously
a prerequisite to the end result, good design and sloppy
finishing is a disaster.
"INNOVATIVENESS" The ability to use the
environment and identify with it is a large part of good
signage. In judging, it is another factor.
"COMMERCIALITY" This is what keeps business
running and the "Awards" are meant to reflect
the ability to compete and also do what business is meant
to - "Make a profit", hence the category "Self
Promotion". It is the combination of commercialism
and skills makes the entry valid.
One's peers are of course an important factor, but the
old adage "signmaking for the trade" is dangerous
because it is not the trade who is buying nor paying the
bill, so this aspect needs to be kept in mind.
With the exception of the Self Promotion Class, you will
not be able to identify the entrant until the class has
been judged. Judges are requested to not view the entry
form details on the reverse of the mounting sheet. It is
important that any preconceived notions as to the entrants'
abilities should not form part of the consideration in judging
the entrants work.
The Awards, over many years now, have set the benchmarks
and standards, these have proven to be the catalyst for
many more people to show these and to match and enhance.
The "Awards" entries are judged on photographic
presentation; therefore it is essential that care should
be taken to make the best of their entry with quality photos
in proper settings to give the entry a professional finish.
THE NEW ZEALAND SIGN AND DISPLAY
AWARD
Entrants award
The winning entrant/s are presented with a framed A3 sized
award certificate and ribboned medal that will feature the
Gold, Silver and Bronze finish and prestige ambience that
only a real medal can.
Both the certificate and medal have been designed with permanent
display in mind, a keepsake to remind the winners of the quality
and prestige of the New Zealand Sign and Display Awards and
to indelibly recognise their sign and display endeavours.
The certificate will identify the title of the award, the
entrant's organisation or trading name, the year and level
of recognition. The certificate and medal will be framed to
match the Gold, Silver or Bronze award.
Suppliers, clients and designers
recognition
Each Gold, Silver and Bronze winner will also
receive miniature certificates for suppliers, clients and
designers as nominated or specified on the entry form. These
are designed so as others may share in your success in creative
excellence. These should be forwarded to the nominated recipients
as soon as practical after the event - who knows, they could
be worth more business to you!
N.B Not all categories
have gold, silver and bronze awards. The judges may award
more than one gold, silver or bronze in any category or in
fact may chose to withdraw an award if the entries exceed
or fail the judging criteria.
REGISTRATION OF INTEREST
Please type in your details to receive information on the
New Zealand Sign and Display Awards
ALL New Zealand Sign and Display makers
are WELCOME to enter!
THE AWARDS NIGHT PRESENTATIONS
Awards and Gala Night
A Gala Presentation Night will be a prestigious event with
the dress code being lounge suit or at least smart casual.
Individual tickets, priced at $134 plus GST, and corporate
tables can be booked by contacting the Convenor on (09) 473
9109. The ticket price includes a served three course meal,
wine, beer, soft drinks and entertainment.
The venue
The Awards will be presented at the Hawkes Bay Opera House,
Hastings Street South in Hastings on Friday, 24th April 2009.
The Event date
This awards evening will coincide with the annual New Zealand
Sign and Display Association conference occurring Napier during
the period 22nd to 26th of April.
Limited Seating
As you can imagine an event of this nature is a must attend
chance to see, meet and talk to the best of the best in the
sign and display industry. The unique choice of venue is enhanced
by its idyllic location.
Great Entertainment
It is hoped that the Master of Ceremonies for the evening
will be Dame Susan Devoy. Dame Susan has a enviable reputation
as an inspirational speaker and it is fitting that she helps
us recognise and celebrate the best that the New Zealand sign
and display industry has to offer. The 2009 event will prove
yet another occasion where memories are made. As always it
will be an evening not to be missed.
Audio Visual Presentation
To ensure the evening is fast paced a professional Audio visual
presentation will feature the work of all awards recipients.
The creative layout and presentation style will guarantee
the evening also for dancing and socialising.
Finalist Display
All finalists work will be displayed at the Hawkes Bay Opera
House on the evening of the Awards.
A FEW TIPS TO ENSURE YOU MAKE
MAXIMUM IMPACT
Entry information. Terms and conditions
To make the most of entries please read the
following.
The Terms and Conditions of Entry require
that entrants are represented on the awards evening. This
requirement is to ensure that there are no embarrassing moments
for sponsors or presenters when awards winners are announced.
Please note that you cannot be represented by a supplier or
members of a supplier’s staff.
Accuracy. All entries must contain true
and accurate information as to originality, time frame and
manufacturing methods.
Time frame of completed works. All entries
must have been completed in the period 1st March 2008 to 28th
February 2009.
Originality. All entries must outline the
extent of originality in the work submitted for judging (i.e.
client supplied logos, clip art, sketches, etc).
Presentation of entries. All entries must
be presented in photographic form and full instructions are
supplied with entry-mounting sheets. An additional three copies
of each photograph are required for promotional purposes after
the event. Please do not prepare special presentation folders
or brochures. These will not be seen by the judges. It is
important that the entry being submitted does not exceed 5mm
in thickness. No raised mountings please. Entries remain the
property of the Organisers.
Mounting Sheets. Entries must be made on
the official New Zealand Sign and Display Awards standardised
entry-mounting sheets. These are available at no cost. Entry
forms and mounting sheets are also available from many of
the sponsoring organisations.
Photographs/illustrations. Each entry requires
that three additional photographs of each mounted photo are
included with the entry for promotional purposes. Full requirements
are detailed with the mounting instructions that will be sent
to you with entry-mounting sheets. The size must not exceed
A3 420mm x 297mm and be no thicker than 5mm when the mounted
entry is finished.
All details required. Complete the entry
form in full. When you wish to enter your sign in multiple
categories, please use a separate form. Please do provide
a written description of the sign or display entered on the
front panel in the space allocated. The judges will be particularly
interested in unusual features, innovative use of materials
or the description of techniques or equipment used.
Out of house. If someone other than an employee
of the entrant has designed the work, it must be placed in
Category 15 - Any Sign Produced But Designed From Out of House.
Exceptions. With the notable exception of
Category 14 - Self Promotion, it is important that the identity
of entrant cannot be determined in the work being judged when
viewing the front face of the entry-mounting sheet. Therefore
no promotional material, business cards or graphics can appear
with the mounted photographs of work entered. It is likewise
important that photography does not include business signage
or material in the background of any images to be judged that
would enable judges to identify the entrant.
Categories. All categories must detail the
title of the work entered, the client, the category entered,
and the name of the designer, details of materials, equipment
used, suppliers and the level of originality.
Photographs/illustrations. Signs and displays
are visual media – and the photographs or illustrations
you submit are the most important element of your entry. Please
do your best to make sure that the photographs you submit
are of the highest quality possible. If you wish, employ the
services of a professional photographer. If this is not possible
and you, or a member of your staff, is going to take the photographs
make sure that your camera is set to the highest resolution
setting.
You should take photographs that show the sign “in
context” (i.e. in its surroundings), plus close-ups
and detail shots.
If you are entering classes 7 or 8, the “illumination
or neon bending and lighting effects” category, you
must submit photographs of the sign taken when it is illuminated.
Photographs MUST be submitted in hard copy form.
Laser or Ink Jet prints. When you send hard
copy photographs make sure they are good quality prints (low
resolution laser or inkjet prints are unacceptable and will
not be judged). Only glossy photograph quality images of the
work to be entered will be accepted. Premium photo quality
ink or laser prints on photographic paper using suitable 600
dpi or higher resolution are suitable.
(Remember, if your entry is successful, your pictures may
feature in magazines, on the web and certainly in the audio
visual presentation at the awards ceremony. Quality is important!
Multiple Entries Identical. Entries may
be submitted for judging in several categories, e.g. signs
and graphics on a vehicle could possibly be entered in both
Category 1: Vehicles and Category 9: Illustrations and Murals.
In this or similar instances a separate entry is required
for each Category entered. Please note that one entry-mounting
sheet with two entry forms attached for separate classes in
not acceptable.
Closing date for entries. Entries must be
in the convenor’s hands by the close of business on
Friday the 6th of March 2009. No late entries will be accepted.
Presentation of Awards. Entrants must either
attend themselves or ensure representation on the Awards presentation
evening. Entrants who are not present and are awarded an excellence
medal will not be permitted to enter the following years’
event.
Final Decision. Any entrant or participant
into the New Zealand Sign and Display Awards is bound by the
understanding that all of the decisions made by the organisers
are final. The entrant is also accepts the terms and conditions
as above. No correspondence or dialogue will be entered into. |